“Family Life is Better when your kids are Healthy! FIBER is an essential part of a healthy diet.” I’ll give you three guesses where I came across this slogan. (1) A carton of prunes. (2) A package of All Bran. (3) The side of a Froot Loops box. If you guessed (3), congrats.

Huh? Consider the ingredients list on the opposite side of the box. First in line is sugar, 7th is partially hydrogenated vegetable oil. (For those who may not know, ingredients are always listed in their order of prevalence.) But don’t worry, just a little further down are all your various artificial food dyes, now associated with behavior and attention issues in kids, among other things. [Read more…]