I was just reading about a young local entrepreneur who is peddling a product called “VitaPerk.” It’s a “coffee additive” containing fifteen vitamins. His pitch: “There are over 5 million cups of coffee consumed in the US each day. Most people are living busy lifestyles. They don’t have the time to eat healthy.” Okay, hold it right there. They don’t have the time to eat healthy. Let’s reflect on that notion because (a) it’s a cliché repeated ad nauseum, and (b) it’s false.
“Most people are living busy lifestyles.” I hadn’t noticed. Well, yes, actually I had. I personally have four very active kids (five, if you count the husband—and I do), a dog, a blog, a budding health coach business, nutrition education coursework, membership on several boards, and so on. With that going on, I am far from the busiest or most harried person I know. Yes, it’s busy for us all. Yes, it would be quickest to stop at the drive-through for lunch. Yes, it would be easiest to order my kids Pizza Hut for dinner. Yes, it would save time to load the pantry with Costco mega-boxes of Cheetos and Pringles and the freezer with prepackaged dinners.
But here’s what no one has time for: an overweight, depleted, exhausted, and sick body. Because what do you think this “I don’t have time to eat healthy” mindset really amounts to? Here’s a little bit of what happens when you fuel your tank on crap: